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Layout   printable version	Departments >> Faculty of Business, Economics, and Law >> School of Business, Economics and Society >> Chair of Business Administration (Marketing) >> Preissegmentierung und Markenpositionierung im Süßwarenmarkt Projektseminar zur Identifizierung von Marktsegmenten im Süßwarenmarkt und zur Suche nach Potentialen und Preisspielräumen, die diese Segmente bieten Project manager: em. Prof. Dr. Dr. h.c. Hermann Diller Project participants: Dipl.-Kfm. Hans Stamer, Studenten Keywords: Preissegmentierung; Markenpositionierung; Süßwarenmarkt Duration: 1.10.2003 - 28.2.2004 Sponsored by: Wrigley`s Mitwirkende Institutionen: Wrigley`s UnivIS is a product of Config eG, Buckenhof