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Layout   printable version	Departments >> Faculty of Business, Economics, and Law >> School of Business, Economics and Society >> Chair of Business Administration (Marketing) >> Benefit Segmentation in Investitionsgütermärkten mit Hilfe einer weltweiten, web-basierten Conjoint Analyse Durchführung einer internationalen web-basierten Conjoint Studie und Erörterung der Besonderheiten, die es bei Anwendung der Methoden der Conjoint Analyse auf Fragestellungen im Industriegütermarketing zu beachten gilt. Project manager: Dipl.-Wi.-Ing. Hanno Deyle Project participants: cand. rer. pol. T. Tzschoppe Keywords: Conjoint Analyse; Industriegütermarketing Duration: 1.7.2004 - 31.1.2005 Sponsored by: Siemens Power Automation Mitwirkende Institutionen: Siemens Power Automation UnivIS is a product of Config eG, Buckenhof