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MA Managerial Economics and Business Strategy (Lecture)- Lecturer
- Prof. Dr. Gregor Zöttl
- Details
- Vorlesung
2 cred.h
Time and place: Fri 13:15 - 18:15, LG 0.424 (92 Plätze); single appointment on 20.4.2018, single appointment on 27.4.2018, single appointment on 4.5.2018, single appointment on 18.5.2018, single appointment on 8.6.2018, single appointment on 15.6.2018, single appointment on 22.6.2018 13:15 - 16:30, LG 0.424 (92 Plätze); single appointment on 29.6.2018 13:15 - 14:45, LG H4 (814 Plätze)
- Fields of study
- WPF WING-MA 1-3
- Prerequisites / Organisational information
- Basic knowledge in microeconomics
Module compatibility:
Master in FACT: Vertiefungs- und Ergänzungsbereich
Master in Management
Master Arbeitsmarkt und Personal: Wahlbereich
Master Sozialökonomik: Wahlbereich
Master Marketing: Wahlpflichtbereich
Master International Business Studies: Wahlbereich
- Contents
- This course aims to provide the fundamental economic tools for students of business and management degrees. The subjects covered include oligopoly pricing, cartel formation, bundling and pricing strategies, multistage and repeated games risk sharing, vertical contracting and many other strategies of firms enjoying market power.
The students
are able to analyze and identify different market situations which require specific strategic action of involved players. are able to conceptually develop optimal strategic business and management decisions. are able to understand the possibilities and limits of the conceptual ideas discussed for the application in real life cases.
- Recommended literature
- Managerial Economics (2014), by William Samuelson and Stephen Marks
Managerial Economics and Business Strategy (2017), by Edwin Mansfield, Bruce Allen, Neil Doherty and Keith Weigelt
- Additional information
- Expected participants: 40, Maximale Teilnehmerzahl: 90
- Assigned lectures
- UE: MA Managerial Economics and Business Strategy (Exercise)
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Lecturers: Prof. Dr. Gregor Zöttl, Bastian Rückel
Time and place: Wed 15:00 - 16:30, LG 3.152/3 (62 Plätze); single appointment on 25.4.2018, single appointment on 2.5.2018, single appointment on 9.5.2018, single appointment on 16.5.2018, single appointment on 30.5.2018, single appointment on 6.6.2018, single appointment on 20.6.2018, single appointment on 27.6.2018 15:00 - 16:30, LG 3.152/3 (62 Plätze)
- Department: Professur für Volkswirtschaftslehre
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