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  Social and Web Intelligence (SAWI)

Lecturer
Dr. Pavlina Kröckel

Details
Seminar
Online
2 cred.h, ECTS studies, ECTS credits: 5, Sprache Englisch, Online – lectures are pre-recorded and will be available via StudOn.
Zeit: single appointment on 4.11.2020 10:00 - 11:00, Zoom-Meeting; comments on time and place: Registration is mandatory. Registration will be open from end of September until October 23, 2020 via StudOn.

Prerequisites / Organisational information
The Business Intelligence course offered in the summer term by the Chair of Information Systems (Services, Processes, Intelligence) or a similar lecture on data mining or machine learning.

Contents
Social media became an inseparable part of today’s companies. The vast amount of user generated data online gives huge advantages to companies primarily by providing them with easy access to customer data free of charge. With every action online, users leave a trace behind which companies can use for a wide variety of decisions – product development and improvement, more targeted advertising, customer support. The user data come in various forms: text, images, videos.

In this seminar we put special focus on text and network data. We first teach the theory behind text and network mining and then apply this knowledge on to given datasets.

ECTS information:
Credits: 5

Additional information
Maximale Teilnehmerzahl: 25
www: https://wi2.fau.de/teaching/master/master-courses/sawi/

Department: Chair of Business Administration (Information Systems II) (Prof. Dr. Bodendorf)
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