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E-Business Intelligence and Relationships (BIR)- Lecturer
- Prof. Dr. Freimut Bodendorf
- Details
- Vorlesung mit Übung
4 cred.h, benoteter certificate, ECTS studies, ECTS credits: 5
nur Fachstudium, Sprache Englisch
Time and place: Thu 13:15 - 14:45, LG H6 MÜLLER MEDIEN-Hörsaal (240 Plätze)
- Fields of study
- PF IIS-MA 2 (ECTS-Credits: 5)
WPF WING-MA ab 2 (ECTS-Credits: 5)
WF INF-NF-BWL ab 2 (ECTS-Credits: 5)
- Prerequisites / Organisational information
- Bitte registrieren Sie sich bis zum 17. April 2015 bei birwi2fau@gmail.com für die Übung. Diese wird im Rahmen der Vorlesung stattfinden.
Die Studenten bearbeiten Business Cases und halten darüber eine Präsentation, die mit 2,5 ECTS bewertet wird.
- Contents
- The course focuses on analysis and improvement of a company's relationships with its customers using business intelligence.
Strategies, methods, and tools of business intelligence are presented. Business scenarios illustrate the application of concepts and IT systems for business intelligence. Special attention is given to marketing support.
In an integrated exercise students work on marketing-oriented business cases using innovative instruments like data mining or case based reasoning.
- ECTS information:
- Credits: 5
- Additional information
- Expected participants: 100
- Assigned lectures
- TUT: Studentisches Tutorium: E-Business Intelligence and Relationships
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Lecturers: Dipl.-Kff. Sabine Schlick, Pavlina Davcheva, M.Sc., Isabella Eigner, M. Sc.
Time and place: Thu 16:45 - 20:00, LG 5.155 (32 Plätze); comments on time and place: Kein Tutorium am: 16.04. / 14.05 / 28.05. / 04.06. 2015
www: http://www.wi2.uni-erlangen.de/teaching/master/master-courses/bir.html
- Verwendung in folgenden UnivIS-Modulen
- Startsemester SS 2015:
- E-Business Intelligence and Relationships (IIS7042)
- Department: Chair of Business Administration (Information Systems II) (Prof. Dr. Bodendorf)
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