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E-Business Intelligence and Relationships (BIR)- Lecturers
- Prof. Dr. Freimut Bodendorf, Pavlina Davcheva, M.Sc., Dipl.-Kff. Sabine Schlick
- Details
- Vorlesung mit Übung
4 cred.h, benoteter certificate, ECTS studies, ECTS credits: 5
nur Fachstudium, Sprache Englisch
Time and place: Thu 13:15 - 14:45, LG MÜLLER MEDIEN-Hörsaal (H6/240 Plätze) (außer Thu 17.4.2014, Thu 12.6.2014)
- Fields of study
- PF IIS-MA 2 (ECTS-Credits: 5)
WPF WING-MA ab 2 (ECTS-Credits: 5)
WF INF-NF-BWL ab 2 (ECTS-Credits: 5)
- Prerequisites / Organisational information
- The course consists of the lecture, exercises (homework), and student presentations.
To apply for the exercise please send an e-mail to pavlina.davcheva@fau.de until April 11, 2014, indicating your name, matriculation no. and course name.
- Contents
- Companies are dealing with an ever increasing volume of data from a wide variety of sources and of different type – text, images, video, sound. Business Intelligence deals with exploring and analyzing these data, extracting relevant information, and turning it into knowledge upon which actions can be taken. The course will give an overview of the main BI concepts, drivers, tools, and technologies.
The main focus will be on the analysis and improvement of a company's relationships with its customers using business intelligence. Special attention is given to digital and online marketing intelligence (e.g., customer profiling and behavioral insights). In an integrated exercise students work on marketing-oriented business cases using innovative instruments like data mining, and modern techniques like neural networks, decision trees, and social media mining.
- ECTS information:
- Credits: 5
- Additional information
- Expected participants: 80
www: http://www.wi2.uni-erlangen.de/teaching/master/master-courses/bir.html
- Assigned lectures
- TUT: Studentisches Tutorium: E-Business Intelligence and Relationships
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Lecturers: Pavlina Davcheva, M.Sc., Dipl.-Kff. Sabine Schlick
Time and place: n.V.; comments on time and place: The tutorial will take place on Thursdays, 15:00 - 16:30 hrs. in room LG 4.435, exception: 24.04.14 in room LG 4.235 (M-Lab) as well as on Fridays, 14:00 - 15:30 hrs. 25.04., 02.05., 30.05., 06.06., 20.06., 04.07. and. 11.07.14 in room LG 3.166 except on 11.04., 09.05., 16.05. 23.05 and 27.06.14 in room LG 4.235 (M-Lab)
www: http://www.wi2.uni-erlangen.de/teaching/master/master-courses/bir.html
- Department: Chair of Business Administration (Information Systems II) (Prof. Dr. Bodendorf)
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