|
Service Innovation
- Lecturers
- Prof. Dr. Kathrin M. Möslein, Assistenten
- Details
- Vorlesung mit Übung
4 cred.h, ECTS studies, ECTS credits: 5, Sprache Englisch
Time and place: Fri 9:45 - 11:15, LG 0.424 (92 Plätze) (außer Fri 26.4.2013, Fri 10.5.2013, Fri 17.5.2013, Fri 24.5.2013, Fri 31.5.2013, Fri 7.6.2013, Fri 21.6.2013, Fri 12.7.2013); Tue 11:15 - 13:00, LG 0.424 (92 Plätze) (außer Tue 14.5.2013, Tue 21.5.2013, Tue 28.5.2013, Tue 11.6.2013, Tue 25.6.2013)
- Fields of study
- WPF WING-MA 1-4 (ECTS-Credits: 5)
- Contents
- Services now account for over 80% of all transactions in
developed economies, but typically receive much less
R&D attention than products. Developing service innovations demands a clear strategy from businesses with four interlocking core elements: search, selection, implementation and evaluation of innovative concepts. If even one of these phases has not been
clearly thought through, the entire innovation process is likely to collapse This course focuses on successful approaches, methods, tools and efforts to develop service innovations.
- ECTS information:
- Credits: 5
- Additional information
- Registration is required for this lecture.
Registration starts on Thursday, 15.3.2012 and lasts till Tuesday, 17.4.2012 über: StudOn.
- Department: Chair of Business Administration (Information Systems I) (Prof. Dr. Möslein)
|
|
|