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Representations of Gender in British Consumer Culture and Advertising (AE_PSBCon)- Lecturer
- Ronja Holzinger, M.A.
- Details
- Proseminar
2 cred.h, ECTS studies, Sprache Englisch
Time and place: Mon 10:15 - 11:45, KH 1.012
- Prerequisites / Organisational information
- Das Proseminar gehört in folgenden Studiengängen jeweils zu folgenden Modulen:
Lehramt Englisch an Gymnasien: Zwischenmodul L-GYM Literature BA English and American Studies: Zwischenmodul II Literature BA English and American Studies: Zwischenmodul II Culture
Scheinerwerb: Referat + Hausarbeit
- Contents
- "Come Buy! Come Buy!" - this line from Christina Rossetti's poem Goblin Market might represent 19th-century consumer culture as well as the consumer society of our modern day. In this seminar we will look into the historical context of consumer culture in Britain and the development of advertising.
We will analyse a selection of advertisements from the 19th, 20th and 21st century. Our main focus will lie on the representation of gender. How are myths created? Which (hidden) ideological projects can be detected? How are gender ideals represented? Is there a change in the representation of gender stereotypes and identities? The sources will come from a wide range of literary and non-literary material.
- Recommended literature
- Reading will be announced in the first session.
- Additional information
- Maximale Teilnehmerzahl: 20
Registration is required for this lecture.
Registration starts on Monday, 16.3.2020, 19.00 and lasts till Saturday, 18.4.2020, 22.00 über: mein Campus.
- Department: Chair of English Literature and Culture (Prof. Dr. Feldmann)
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