Service Innovation- Lecturers
- Prof. Dr. Kathrin M. Möslein, Assistenten
- Details
- Vorlesung mit Übung
4 cred.h, ECTS studies, ECTS credits: 5, Sprache Englisch
Time and place: Fri 9:45 - 11:15, LG 3.152/3 (62 Plätze)
- Fields of study
- WPF WING-MA 1-4 (ECTS-Credits: 5)
- Contents
- Services now account for over 80% of all transactions in
developed economies, but typically receive much less
R&D attention than products. Developing service innovations demands a clear strategy from businesses with four interlocking core elements: search, selection, implementation and evaluation of innovative concepts. If even one of these phases has not been
clearly thought through, the entire innovation process is likely to collapse This course focuses on successful approaches, methods, tools and efforts to develop service innovations.
- ECTS information:
- Credits: 5
- Additional information
- Registration is required for this lecture.
Registration starts on Sunday, 1.3.2015 and lasts till Monday, 20.4.2015 über: StudOn.
- Department: Chair of Business Administration (Prof. Dr. Möslein)
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