E-Business Intelligence and Relationships (IIS7042)5 ECTS
(englische Bezeichnung: E-Business Intelligence and Relationships)
(Prüfungsordnungsmodul: E-Business Intelligence and Relationships)

Lectures:

• • E-Business Intelligence and Relationships
    (Vorlesung mit Übung, 4 SWS, Freimut Bodendorf, Thu, 13:15 - 14:45, LG H6 MÜLLER MEDIEN-Hörsaal (240 Plätze))
  • Studentisches Tutorium: E-Business Intelligence and Relationships (optional)
    (Tutorium, Sabine Schlick et al., Thu, 16:45 - 20:00, LG 5.155 (32 Plätze); from 23.4.2015 to 16.7.2015; Kein Tutorium am: 16.04. / 14.05 / 28.05. / 04.06. 2015)

Inhalt:

Lect/Ex:
The course focuses on the analysis and improvement of a company's relationships with its customers using business intelligence. Strategies, methods, and tools of business intelligence are presented. Business scenarios illustrate the application of concepts and IT systems for business intelligence. Special attention is given to marketing support. In an integrated exercise students work on marketing-oriented business cases using innovative instruments like data mining or case based reasoning.

Lernziele und Kompetenzen:

The students

• can describe important business intelligence concepts and independently apply them to new problem areas in companies.

• evaluate the characteristics of different business intelligence methods and are able to independently select the proper method for use cases in Customer Relationship Management.

• discuss problem-solving approaches in groups and present their work results.

Verwendbarkeit des Moduls / Einpassung in den Musterstudienplan:

1. International Information Systems (IIS) (Master of Science)
   (Po-Vers. 2014w | International Information Systems Management | IISM Core Courses | Services, Processes and Intelligence I | E-Business Intelligence and Relationships)
2. International Information Systems (IIS) (Master of Science)
   (Po-Vers. 2014w | International Information Systems Management | IISM Electives | Services, Processes and Intelligence II | E-Business Intelligence and Relationships)

Studien-/Prüfungsleistungen:

E-Business Intelligence and Relationships (written examination) (Prüfungsnummer: 70412)

(englischer Titel: E-Business Intelligence and Relationships (written examination))

Prüfungsleistung, Klausur, Dauer (in Minuten): 60, benotet

Anteil an der Berechnung der Modulnote: 50.0 %

Erstablegung: SS 2015, 1. Wdh.: WS 2015/2016

1. Prüfer:

Freimut Bodendorf

Termin: 04.08.2015, 14:00 Uhr, Ort: 0.143/144
Termin: 04.08.2015, 14:00 Uhr, Ort: 0.141/142
Termin: 08.02.2016, 09:00 Uhr, Ort: H 6 Wiso
Termin: 11.07.2016, 18:30 Uhr, Ort: H4
Termin: 16.02.2017, 09:00 Uhr, Ort: Mensa/Fest

E-Business Intelligence and Relationships (written assignment) (Prüfungsnummer: 70413)

(englischer Titel: E-Business Intelligence and Relationships (written assignment))

Prüfungsleistung, Hausarbeit, benotet

Anteil an der Berechnung der Modulnote: 50.0 %

Erstablegung: SS 2015, 1. Wdh.: WS 2015/2016

1. Prüfer:

Freimut Bodendorf

Termin: 17.07.2015
Termin: 20.07.2016