Product Management [5 ECTS] (OSS-PROD)5 ECTS
(englische Bezeichnung: Product Management [5 ECTS])
(Prüfungsordnungsmodul: M3 Technische Wahlmodule)

Lectures:

• • Product Management
    (Vorlesung mit Übung, 4 SWS, Dirk Riehle, Tue, 14:00 - 17:00, 0.154-115)

Inhalt:

Modulbezeichnung

• OSS-PROD (Product Management)

Dozenten

• Prof. Dr. Dirk Riehle, M.B.A.

Inhalt

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

• Role, tasks, and responsibilities of a product manager

• Process, methods, techniques and tools of product management

• Managing incremental/sustaining as well as disruptive innovation

• Open source product management; new trends in product management

The course can be taken in two variants. The 5 ECTS version combines class discussions, student presentations, and business cases.

The 10 ECTS version adds a project to the 5 ECTS version. The project is provided by an industry partner, who has a need to understand a market and a product opportunity. Student teams will assess the market opportunity, develop a product specification, and make a final presentation to the industry partner. The available projects, if any, will be presented at the beginning of the course.

Class is run as a 3h block. For the schedule see http://goo.gl/tTAI0. The schedule spreadsheet contains a link to the StudOn course section. To get a chance for a seat in the course, please sign-up on StudOn at least two weeks before classes start. We expect to inform you the week before whether you got a seat in the course or not.

Lernziele und Kompetenzen

• Understand the role, function, and responsibilities of a product manager

• Understand key concepts, methods, and tools of software product management

• Understand different business situations, incl. Incremental vs. disruptive innovation

Verwendbarkeit des Moduls

• 5 ECTS: Seminar

• 5 ECTS: Vorlesung + Übungen

• 10 ECTS: Projekt

• 10 ECTS: Vorlesung + Übungen

Studien- und Prüfungsleistungen

• 5 ECTS: Class work (40%) + home work (60%)

• 10 ECTS: 5 ECTS (50%) + project work (50%)

Unterrichtssprache

• Predominantly English; students may choose their preferred language

Vorbereitende Literatur

• http://goo.gl/41Dgsr
  

Lernziele und Kompetenzen:

• Understand the role, function, and responsibilities of a product manager

• Understand key concepts, methods, and tools of software product management

• Understand different business situations, incl. Incremental vs. disruptive innovation

Verwendbarkeit des Moduls / Einpassung in den Musterstudienplan:

1. Mechatronik (Master of Science): 1-3. Semester
   (Po-Vers. 2012 | M3 Technische Wahlmodule)

Studien-/Prüfungsleistungen:

Vorlesung - Product Management (Prüfungsnummer: 771469)

(englischer Titel: Lecture - Product Management)

Prüfungsleistung, mehrteilige Prüfung, benotet

weitere Erläuterungen:
Class work (40%) + home work (60%)

Erstablegung: SS 2015

1. Prüfer:

Dirk Riehle