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Product Management (VUE+PROJ 10-ECTS) (OSS-PROD-VUE+PROJ)10 ECTS (englische Bezeichnung: Product Management (VUE+PROJ 10-ECTS))
(Prüfungsordnungsmodul: The AMOS Project (SD-Role, PR))
Modulverantwortliche/r: Dirk Riehle Lehrende:
Dirk Riehle
Startsemester: |
WS 2019/2020 | Dauer: |
1 Semester | Turnus: |
jährlich (WS) |
Präsenzzeit: |
60 Std. | Eigenstudium: |
240 Std. | Sprache: |
Englisch |
Lehrveranstaltungen:
Inhalt:
This course teaches students the concepts, methods, and tools of software product management. Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.
Role, tasks, and responsibilities of a product manager
Process, methods, techniques and tools of product management
Managing incremental/sustaining as well as disruptive innovation
Open source product management; new trends in product management
Students can choose one or both of two components:
VUE (lecture + homework), 2 SWS, 5 ECTS. VUE uses teaching cases as commonly used in MBA programs. The teaching cases are available for free at http://pmbycase.com.
PROJ (small project), 2 SWS, 5 ECTS. In PROJ, students perform a small product management project, either individually or in teams. In such a project, students write a business plan for a market opportunity or a startup. There are two sources of projects: Those supplied by the professorship and those supplied by students. If we supply any projects, we will tell you about them in the first lecture. Student-supplied projects can be suggested by students to Prof. Riehle at least one week before class starts and must meet the requirements described here: https://goo.gl/sNPi1i
PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at https://wp.me/pDU66-2p4. Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only). The overall schedule can be found at http://goo.gl/tTAI0 . Please sign up for the course on StudOn (link accessible through schedule spreadsheet) as soon as possible.
Lernziele und Kompetenzen:
- Understand the role, function, and responsibilities of a product manager
Understand key concepts, methods, and tools of software product management
Understand different business situations, incl. Incremental vs. disruptive innovation
Literatur:
Studien-/Prüfungsleistungen:
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