Product Management (VUE 5-ECTS) (OSS-PROD-VUE)5 ECTS
(englische Bezeichnung: Product Management (VUE 5-ECTS))

Lehrveranstaltungen:

• • Product Management (VUE)
    (Vorlesung mit Übung, 2 SWS, Dirk Riehle, Mi, 10:15 - 11:45, Hörsaal ZMPT)

Inhalt:

This course teaches students the concepts, methods, and tools of software product management.

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

• Role, tasks, and responsibilities of a product manager

• Process, methods, techniques and tools of product management

• Managing incremental/sustaining as well as disruptive innovation

• Open source product management; new trends in product management

Students can choose one or both of two components:

• VUE (lecture + homework), 2 SWS, 5 ECTS. VUE uses teaching cases as commonly used in MBA programs. The teaching cases are available for free at http://pmbycase.com.

• PROJ (small project), 2 SWS, 5 ECTS. In PROJ, students perform a small product management project, either individually or in teams. The available projects will be presented at the beginning of the course. Students will assess the market opportunity, develop a product specification, and make a final presentation about the project results.

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at https://wp.me/pDU66-2p4.

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only).

The overall schedule can be found at http://goo.gl/tTAI0 . Please sign up for the course on StudOn (link accessible through schedule spreadsheet) as soon as possible.

Lernziele und Kompetenzen:

• Understand the role, function, and responsibilities of a product manager

• Understand key concepts, methods, and tools of software product management

• Understand different business situations, incl. Incremental vs. disruptive innovation

Literatur:

• http://goo.gl/41Dgsr

Verwendbarkeit des Moduls / Einpassung in den Musterstudienplan:
Das Modul ist im Kontext der folgenden Studienfächer/Vertiefungsrichtungen verwendbar:

1. International Information Systems (IIS) (Master of Science)
   (Po-Vers. 2014w | ReWiFak | Internationale Wirtschaftsinformatik / International Information Systems (Master of Science) | Informatics | Informatics Core Courses | Applied Software Engineering I)
2. International Information Systems (IIS) (Master of Science)
   (Po-Vers. 2014w | ReWiFak | Internationale Wirtschaftsinformatik / International Information Systems (Master of Science) | Informatics | Informatics Electives | Applied Software Engineering II)

Studien-/Prüfungsleistungen:

Product Management (VUE 5-ECTS) (Prüfungsnummer: 663131)

(englischer Titel: Product Management (VUE 5-ECTS))

(diese Prüfung gilt nur im Kontext der Studienfächer/Vertiefungsrichtungen [1], [2], [3], [4], [5], [6], [8], [9], [10], [12], [13], [15], [16])

Prüfungsleistung, mehrteilige Prüfung, benotet, 5 ECTS

Anteil an der Berechnung der Modulnote: 100.0 %

weitere Erläuterungen:

• In-class participation

• Homework assignments

• Project work

Erstablegung: WS 2017/2018

1. Prüfer:

Dirk Riehle

Product Management (VUE 5-ECTS) (Prüfungsnummer: 949245)

(englischer Titel: Product Management (VUE 5-ECTS))

(diese Prüfung gilt nur im Kontext der Studienfächer/Vertiefungsrichtungen [7])

Prüfungsleistung, Seminarleistung, benotet

Anteil an der Berechnung der Modulnote: 100.0 %

weitere Erläuterungen:

• In-class participation

• Homework assignments

• Project work

Erstablegung: WS 2017/2018

1. Prüfer:

Dirk Riehle

Product Management (VUE 5-ECTS) (Prüfungsnummer: 604439)

(englischer Titel: Product Management (VUE 5-ECTS))

(diese Prüfung gilt nur im Kontext der Studienfächer/Vertiefungsrichtungen [11], [14])

Prüfungsleistung, Übungsleistung, benotet

Anteil an der Berechnung der Modulnote: 100.0 %

weitere Erläuterungen:

• In-class participation

• Homework assignments

• Project work

Erstablegung: WS 2017/2018, 1. Wdh.: SS 2018

1. Prüfer:

Dirk Riehle