Product Management (PROJ 5-ECTS) (OSS-PROD-PROJ)5 ECTS
(englische Bezeichnung: Product Management (PROJ 5-ECTS))

Lehrveranstaltungen:

• • Product Management (PROJ)
    (Sonstige Lehrveranstaltung, 2 SWS, Dirk Riehle)

Inhalt:

This course teaches students the concepts, methods, and tools of software product management.

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

• Role, tasks, and responsibilities of a product manager

• Process, methods, techniques and tools of product management

• Managing incremental/sustaining as well as disruptive innovation

• Open source product management; new trends in product management

Students can choose one or both of two components:

• VUE (lecture + homework), 2 SWS, 5 ECTS. VUE uses teaching cases as commonly used in MBA programs. The teaching cases are available for free at http://pmbycase.com.

• PROJ (small project), 2 SWS, 5 ECTS. In PROJ, students perform a small product management project, either individually or in teams. The available projects will be presented at the beginning of the course. Students will assess the market opportunity, develop a product specification, and make a final presentation about the project results.

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at https://wp.me/pDU66-2p4.

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only).

The overall schedule can be found at http://goo.gl/tTAI0 . Please sign up for the course on StudOn (link accessible through schedule spreadsheet) as soon as possible.

Lernziele und Kompetenzen:

• Understand the role, function, and responsibilities of a product manager

• Understand key concepts, methods, and tools of software product management

• Understand different business situations, incl. Incremental vs. disruptive innovation

Literatur:

• http://goo.gl/41Dgsr

Verwendbarkeit des Moduls / Einpassung in den Musterstudienplan:
Das Modul ist im Kontext der folgenden Studienfächer/Vertiefungsrichtungen verwendbar:

1. Computational Engineering (Rechnergestütztes Ingenieurwesen) (Master of Science): ab 1. Semester
   (Po-Vers. 2013 | TechFak | Computational Engineering (Rechnergestütztes Ingenieurwesen) (Master of Science) | Wahlpflichtbereich Informatik | Wahlpflichtbereich Informatik)
2. Informatik (Bachelor of Arts (2 Fächer))
   (Po-Vers. 2010 | TechFak | Informatik (Bachelor of Arts (2 Fächer)) | Seminar | Seminar)
3. Informatik (Bachelor of Arts (2 Fächer))
   (Po-Vers. 2010 | TechFak | Informatik (Bachelor of Arts (2 Fächer)) | Vertiefung Informatik I und II | Vertiefungsmodul Software Engineering)
4. Informatik (Bachelor of Arts (2 Fächer))
   (Po-Vers. 2013 | TechFak | Informatik (Bachelor of Arts (2 Fächer)) | Seminar | Seminar)
5. Informatik (Bachelor of Arts (2 Fächer))
   (Po-Vers. 2013 | TechFak | Informatik (Bachelor of Arts (2 Fächer)) | Vertiefung Informatik I und II | Vertiefungsmodul Software Engineering)
6. Informatik (Bachelor of Science)
   (Po-Vers. 2007 | TechFak | Informatik (Bachelor of Science) | Seminar)
7. Informatik (Bachelor of Science)
   (Po-Vers. 2009s | TechFak | Informatik (Bachelor of Science) | Wahlpflichtbereich (5. und 6. Semester) | Wahlpflichtmodule | Vertiefungsrichtung Software Engineering)
8. Informatik (Bachelor of Science): 3-5. Semester
   (Po-Vers. 2009s | TechFak | Informatik (Bachelor of Science) | Seminare, Praktika, Bachelorarbeit | Seminar)
9. Informatik (Bachelor of Science)
   (Po-Vers. 2009w | TechFak | Informatik (Bachelor of Science) | Wahlpflichtbereich (5. und 6. Semester) | Wahlpflichtmodule | Vertiefungsrichtung Software Engineering)
10. Informatik (Bachelor of Science): 3-5. Semester
    (Po-Vers. 2009w | TechFak | Informatik (Bachelor of Science) | Seminare, Praktika, Bachelorarbeit | Seminar)
11. Informatik (Master of Science)
    (Po-Vers. 2010 | TechFak | Informatik (Master of Science) | Wahlpflichtbereich | Säule der softwareorientierten Vertiefungsrichtungen | Vertiefungsrichtung Software Engineering)
12. Informatik (Master of Science)
    (Po-Vers. 2010 | TechFak | Informatik (Master of Science) | Seminar, Projekt, Masterarbeit | Seminar)
13. International Information Systems (IIS) (Master of Science)
    (Po-Vers. 2014w | ReWiFak | Internationale Wirtschaftsinformatik / International Information Systems (Master of Science) | Informatics | Informatics Core Courses | Applied Software Engineering I)
14. International Information Systems (IIS) (Master of Science)
    (Po-Vers. 2014w | ReWiFak | Internationale Wirtschaftsinformatik / International Information Systems (Master of Science) | Informatics | Informatics Electives | Applied Software Engineering II)
15. Maschinenbau (Bachelor of Science): ab 3. Semester
    (Po-Vers. 2009w | TechFak | Maschinenbau (Bachelor of Science) | Wahlmodule | Technische Wahlmodule)
16. Maschinenbau (Master of Science)
    (Po-Vers. 2013 | TechFak | Maschinenbau (Master of Science) | Studienrichtung International Production Engineering and Management | Masterprüfung | Wahlmodule (technisch und nichttechnisch) und Hochschulpraktikum)
17. Mathematik (Bachelor of Science)
    (Po-Vers. 2015w | NatFak | Mathematik (Bachelor of Science) | Module des Nebenfachs | Nebenfach Informatik | Vertiefungsmodule | Vertiefungsmodul Software Engineering)
18. Mechatronik (Bachelor of Science)
    (Po-Vers. 2009 | TechFak | Mechatronik (Bachelor of Science) | Wahlmodule | Wahlmodule)
19. Mechatronik (Master of Science): 1-3. Semester
    (Po-Vers. 2012 | TechFak | Mechatronik (Master of Science) | M3 Technische Wahlmodule | M3 Technische Wahlmodule)
20. Medizintechnik (Master of Science): ab 1. Semester
    (Po-Vers. 2013 | TechFak | Medizintechnik (Master of Science) | Grundcurriculum für alle Studienrichtungen | M4 Medizintechnische Kernkompetenzen | Einführung in die Medizinproduktebranche | Ökonomie und Innovation)
21. Wirtschaftsingenieurwesen (Bachelor of Science)
    (Po-Vers. 2009 | TechFak | Wirtschaftsingenieurwesen (Bachelor of Science) | Studienrichtung Maschinenbau | weitere Bachelorprüfungen | Ingenieurwissenschaftlicher Bereich | Wahlbereich | Technische Wahlmodule | Technische Wahlmodule)

Studien-/Prüfungsleistungen:

Product Management (PROJ 5-ECTS) (Prüfungsnummer: 763131)

(englischer Titel: Product Management (PROJ 5-ECTS))

(diese Prüfung gilt nur im Kontext der Studienfächer/Vertiefungsrichtungen [1], [3], [5], [7], [9], [11], [13], [14], [15], [16], [17], [18], [19], [20], [21])

Prüfungsleistung, mehrteilige Prüfung, benotet, 5 ECTS

Anteil an der Berechnung der Modulnote: 100.0 %

weitere Erläuterungen:

• In-class participation

• Homework assignments

• Project work

Erstablegung: WS 2017/2018

1. Prüfer:

Dirk Riehle

Product Management (PROJ 5-ECTS) (Prüfungsnummer: 756619)

(englischer Titel: Product Management (PROJ 5-ECTS))

(diese Prüfung gilt nur im Kontext der Studienfächer/Vertiefungsrichtungen [2], [4], [6], [8], [10], [12])

Prüfungsleistung, Seminarleistung, benotet

Anteil an der Berechnung der Modulnote: 100.0 %

weitere Erläuterungen:

• In-class participation

• Homework assignments

• Project work

Erstablegung: WS 2017/2018

1. Prüfer:

Dirk Riehle