Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

• Role, tasks, and responsibilities of a product manager

• Process, methods, techniques and tools of product management

• Managing incremental/sustaining as well as disruptive innovation

• Open source product management; new trends in product management
  

Students can choose one or both of two components:

• VUE (lecture + homework), 2 SWS, 5 ECTS. VUE uses teaching cases as commonly used in MBA programs. The teaching cases are available for free at http://pmbycase.com.

• PROJ (small project), 2 SWS, 5 ECTS. In PROJ, students perform a small product management project, either individually or in teams. The available projects will be presented at the beginning of the course. Students will assess the market opportunity, develop a product specification, and make a final presentation about the project results.

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at https://wp.me/pDU66-2p4.

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only). For the schedule see http://goo.gl/tTAI0. The schedule spreadsheet contains a link to the StudOn course section. To get a chance for a seat in the course, please sign-up on StudOn at least two weeks before classes start. We expect to inform you the week before whether you got a seat in the course or not.

• http://goo.gl/41Dgsr

Credits: 5