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Vorlesungsverzeichnis >> Rechts- und Wirtschaftswissenschaftliche Fakultät (RW) >>
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Service Innovation- Verantwortliche
- Prof. Dr. Kathrin M. Möslein, Assistenten
- Angaben
- Vorlesung mit Übung
4 SWS, ECTS-Studium, ECTS-Credits: 5, Sprache Englisch
- Studienfächer / Studienrichtungen
- WPF WING-MA 1-3 (ECTS-Credits: 5)
WPF IIS-MA 1-4 (ECTS-Credits: 5)
- Inhalt
- Services now account for over 80% of all transactions in
developed economies, but typically receive much less
R&D attention than products. Developing service innovations demands a clear strategy from businesses with four interlocking core elements: search, selection, implementation and evaluation of innovative concepts. If even one of these phases has not been
clearly thought through, the entire innovation process is likely to collapse This course focuses on successful approaches, methods, tools and efforts to develop service innovations.
- ECTS-Informationen:
- Credits: 5
- Zusätzliche Informationen
- Institution: Lehrstuhl für Wirtschaftsinformatik, insbesondere Innovation und Wertschöpfung
Kurse
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